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STAR POWER
Mark Chapin adds strength and leadership to Zaio sales force
Zaio has enhanced its executive line-up with the addition of Mark Chapin, IFA,
who recently joined the Company as Vice President, Zone Sales and Business
Development.
“Chapin brings a wealth of experience and extensive industry recognition,” says
CEO Thomas Inserra. Chapin has been an appraiser for 25 years, including 12
years as Chief Appraiser for General American Corporation, where he developed an
appraisal network that at its peak employed over 5,500 professionals and
delivered valuation and risk-assessment services to the mortgage and investment
industries across the U.S.
“Having Chapin on board is a real plus for Zaio,” says John Ross, Managing
Director, Zone Sales. “He has great contacts with appraisers, understands the
industry, and can effectively communicate the business advantage of Zone
ownership. He has the background to take Zaio to the finish line. We’re
delighted to have him playing a leading role in bringing Zones live.”
Before a zone can “go live”, property data must be collected, integrated and
matched with Zone photography then transferred to Zone owners who complete their
analysis utilizing a unique grouping and scoring method executed utilizing
Zaio’s Valytics software.
“I’ve been monitoring Zaio’s instant-valuation concept and technology for the
past few years,” says Chapin. “When it came on the scene in the U.S. it was
obvious that it had the potential to revolutionize our industry.”
Chapin brings a collaborative approach to Zaio firmly believing in the power of
teamwork, and it’s hardly surprising that, after only two months on the job, his
role has taken on added dimension. “I’m working with technology and product
development as well as our Area Development Officers,” says Chapin. He’s also
lending expertise to the Executive Management Team, and working to focus Zone
sales and fulfillment efforts.
“Zone sales have gone very well,” says Chapin, “with better than 1800 sold so
far. In fact, we recently sold the entire state of Utah to a single buyer. We
want to continue to sell Zones, but we also have to prioritize the needs of
current Zone owners and prove our concept to our investors and the marketplace
at large.
“We have to be very strategic about targeting “go live” markets – and delivering
on our commitments. While interest is increasing across the nation, we are
targeting opportunity corridors – high-profile areas like California and
Florida, where we have good data and savvy Zone owners. Once we are able to
execute in these areas, templates will be forged that will allow us leveraged
execution in other areas utilizing the knowledge that we have gained in the
opportunity corridors. As far as product is concerned, the introduction of a
stellar offering to the market is critical, and I’m not willing to compromise.
We are working tenaciously and diligently to bring our product on line without a
hitch.”
Chapin joins a strong Zone sales team charged with delivering Zaio’s
patent-pending technology to appraiser partners, who currently serve more than
500 lender customers. Chapin also serves as a Trustee of the Appraisal
Foundation, and is a two-term former Chair of the Foundation’s Industry Advisory
Council. He is a designated member of the National Association of Independent
Fee Appraisers and actively participates with other appraisal and mortgage
related groups and associations.
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