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FINE-TUNING OUR CYBER-SERVICE
Unified, revamped website will give visitors all the latest facts
Having acquired the assets of several companies over the past year, Zaio now faces
the challenge of creating a website that integrates the advantages of individual
websites operated by the acquired technologies of: Realink, Kirchmeyer/Real Info,
Virtual Imaging, and Appraisal.com.
“Ultimately, our lender clients will go a single website to place an order for either
a traditional product or a Zaio product,” said Zaio Chief Executive Officer Thomas
Inserra. “When an appraisal order is placed via the Zaio website, the system will
automatically alert the client as to which Zaio product is available. Clients are
able to pay by credit card, and the new system also allows for easy tracking of
orders. This new website was launched in mid-February. Lenders can now place orders
nationally for all products from one website.”
There will be a transition phase before other websites acquired by Zaio are fully
merged and integrated. Jim Kirchmeyer, Zaio’s Chief Marketing Officer is in charge
of bringing the current websites for Zaio’s various operating divisions under a
consistent brand. “One of our primary considerations is to ensure that our existing
lender clients and other users are comfortable with the changes we introduce,” said
Kirchmeyer. “It’s also important that we begin to identify the websites that existed
at Realink, Virtual Imaging, Real Info, Kirchmeyer and Appraisal.com with
the Zaio brand. As an interim step, these sites will be re-branded early in the
second quarter, with the ultimate goal of incorporating them into one overall merged
site.
“Once we’ve integrated the advantages from the various companies we’ve acquired,
and we’re sure we can make the experience seamless for the user, we’ll create a
master website that is better than the sum of its parts,” added Kirchmeyer. “The
site will feature up-to-the-minute tracking, which from a lender’s point of view
is critical.
“This technology is already in place within Zaio. At any time, a lender can check
the status of an order to find out when the appraisal appointment is scheduled,
whether the appraisal has been conducted, and when the appraisal will be complete.
At any time, the client knows exactly what’s happening and what the next steps and
timeframes are.”
Zaio’s master website will also feature an automated payment system, thanks to the
Company’s recent purchase of selected assets of Appraisal.com. Currently credit
card payments are administered manually.
“Our Appraisal.com asset acquisition has provided Zaio with a whole new group of
clients, a database of real estate, and a large group of appraisers using their
system,” said Kirchmeyer. “Appraisal.com’s Nationwide Appraisal Network and Day
1 software for appraisers are among the best in the industry. Right now users can
log onto this system, type in the address of the property they’re interested in
and view a list containing the names of all appraisers familiar with that property,
their rates, qualifications, etc. It’s really amazing technology that fits in well
with our ultimate goal of creating a single user-friendly website that provides
optimal benefits for our clients.”
Visit our website regularly at www.zaio.com to check for new information.
We welcome your ideas! Please send feedback or ideas for future topics to
newsletter@zaio.com.
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