SHOOTING FOR EVERY PROPERTY IN AMERICA

Zaio photographers click towards 12-million-pic target

“Zaio is well on its way to realizing its goal of photographing 12 million properties by the end of the year,” says Zaio CEO Thomas Inserra. “In September, we surpassed nine million photographs, and we expect the pace to accelerate even further in the last quarter.”

One factor behind our turbo-charged pace is the closure of our Virtual Imaging Corporation purchase in August which enabled Zaio to acquire nearly 300 experienced real-estate photographers almost overnight. Virtual Imaging operates in 40 markets, which means we’ve been able to strengthen our photography capabilities in many regions. Chicago, Illinois-based Virtual Imaging has provided two million photos and virtual tour services to realtors and MLS boards each year, making it the largest supplier in the U.S.

Thomas Beverly, former CEO of Virtual Imaging and Zaio’s Vice President, Photography Operations is now spearheading Zaio’s national photography initiative. “Beverly has overseen the capture of over 30 million photographs for real estate transactions since the company was established in 1980,” said Zaio CEO Thomas Inserra. “He is America’s most experienced and successful executive in this industry. We are pleased to have him on our executive team.”

In addition to boosting the daily photography volume, Zaio has launched an on-line training program that will help speed up the appraisal-training process.

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